By the end of this article, you'll have a clear understand of why branding for actors is so important, plus a solution to find your own brand and use it to move your acting career forward.
But first, a story on how finding a brand helped an actor get major career success:
Tyrone L. Robinson was working as a professional actor for over fifteen years. He had a long list of credits but felt stuck because he was always being offered the same, 1-2 line roles in film, TV, and theater.
At the time, however, he believed he had a clear grasp on his brand because he was often being called in for police officer and detective roles frequently. He told me an acting coach told him his brand was: strong, burly detective.
I took him through a series of very specific questions, and after about thirty minutes we came up with this:
African American strength, compassion, and pride.
And that's when everything changed.
Tyrone finally had a brand he was truly proud of.
And within less than a month, he was offered his first role on Broadway (something he'd been trying to get for over seven years).
He was also offered a guest-star role in an HBO show two weeks later. And one week after that, he was offered representation by a well-known film & television agent in New York (a goal he'd been working towards without success for over three years).
Related: Want to learn how to land an agent? Check out this interview I did with Agent Margaret Emory.
Tyrone told me that getting clear on his brand was what made the biggest, immediate difference in his acting career.
Well, now that you understand what can happen when you get clear on your brand, I think it's important to dispel one myth:
Branding (at least the way I do it) will not typecast you.
The purpose of a brand is to help you find your emotional core so you know who you truly are as a person and actor. A brand is not something designed to lock you into playing only one specific character.
Here are a few examples of brands:
The underlined parts are types (here's an actor types list you can reference if you want), and they will change over time based on the roles you choose to audition for, your age, and your physical appearance.
A brand is something that has strong emotional energy attached to it - it's who you are as a person, and it will help you perform better in every legit or commercial audition you go to.
If you look at the sample brands above and removed the underlined words, you'll be left with the person's emotional core, or who they are as a person. That core is unlikely to change much throughout their career.
If you can figure out your brand and then go on to capture it perfectly in your headshot, your entire acting career can change. Note: The clothing you wear in your headshot needs to speak to your brand.
If you're interested, I created a simple but extremely effective branding tool to help actors get clear on their brand - even if they have no idea where to start. I used this exact tool to help Tyrone figure out his brand, which eventually helped him land his Broadway role.
Even if you're not a client of ours, I'm happy to send this special branding tool to you for free so you can start booking more work. It's different than most other branding tools out there because of two special elements:
Just click the button below and I'll email the branding tool to you immediately:
Now here's what the industry has to say on Marketing for Actors & Finding Their Brand:
Hey I'm Martin, and my goal is to help you reach yours. I love writing content about career advancement, marketing strategies, productivity, and much more.