I have showed you a video on how to find your Pride Words and Dark Word, and what I call your Level 2 Brand.
If you haven't watched it yet, check it out here.
we talked about the three levels of branding:
It's only when you find a deep purpose beyond yourself for acting (what I call your Acting Purpose) – that you begin to see changes.
When you find a purpose beyond yourself (one that others can get behind) is when you activate the other 90% of your brain – the unconscious part – to begin firing on all cylinders to get you to where you want to be.
The key for a great Acting Purpose is that you MUST find a purpose bigger than yourself – something other people will want to get behind.
This is why The Wright Brothers discovered flight before anyone else, including the well-funded scientists of the time.
The scientists wanted to discover flight because they wanted to become famous and rich (a self-centered reason).
The Wright Brothers had almost no money, but they wanted it because of what being able to fly meant to them, and how they knew it would change the world and help people.
Their passion was so inspiring that it encouraged tons of people to help them, and they wound up discovering flight first.
Watch this amazing TED-X talk by Simon Sinek about why discovering a deeper purpose for what you do is so powerful:
How to Find Your "Passion Brand"
Okay... Now, I'm assuming you've figured out your Level 2 Brand and you've already found your Pride Words and Dark Word (again, you can watch the video here if you haven't).
Now let's pretend your brand is "an intelligent, friendly, and honest gang member who can be selfish at times."
Now, ready to figure out your Level 3 Passion Brand?
Here's how to do it. We're first going to figure out your Acting Purpose, so just answer each of the following questions, one by one:
Now that you know your acting purpose, the final step is to combine it with your brand and remove your Type and Dark Word.
YOUR LEVEL 2 BRAND: I'm an intelligent, friendly, and honest gang member who can be selfish at times.
YOUR LEVEL 3 PASSION BRAND: I help the world become more open-minded through my intelligence, friendliness, and honesty.
Now that you've completed this process, I'd love to hear from you:
What is your Passion Brand?
Please reply in the comments to let me know.
we consciously only use 10% of our brain but imagine if there were a way to access all 100%? How much more effective would you be?
A BIG difference between majorly successful people and everyone else is that they've figured out how to put a much bigger portion of their brains towards accomplishing their goals.
They've learned to turn on their unconscious mind.
How I Found My Purpose
A few years ago, I was absolutely obsessed with Asian martial arts films. Donnie Yen was my hero.
One day, while scanning through Netflix, I happened to come across a Chinese television series called The Legend of Bruce Lee.
I turned on the first episode and guess what I found out? Bruce Lee was a cha-cha dancer before he did kung fu!
He was just like me, in the sense that he had no real idea of what he wanted to do with his life. He wasn't from a wealthy family and he had no connections.
One day however, he got really interested in kung fu because of a fight he was in with some bullies at school.
He then became obsessed with everything about kung fu, and after a number of years of studying he eventually found himself in the United States.
He learned that no one in the U.S. had ever heard of kung fu or had any idea that China was the original inventor of martial arts!
And that's when he became obsessed with showing the world that China deserved more respect and should not be called the "Sick Man of East Asia" (as people used to say).
As Bruce became obsessed with bringing respect back to China, he started to realize that that was his true life purpose – it was the only thing he really cared about.
He took crazy risks and continuously put himself on the line for what he believed in, because if he didn't achieve his life-goal, what would be the point of even existing?
As I watched the show and saw how incredible his achievements were, and how much he was willing to sacrifice for what he believed in, along with the level of success, fame, and fortune he achieved in the process, I couldn't help but think to myself, "this is all because he found his purpose - his reason for being."
As I realized that, I began to think about all the other majorly successful people in life... those who've become mega famous, wealthy and/or successful, or those whose names have been remembered throughout time.
Abraham Lincoln, George Washington, Rosa Parks, Helen Keller, Oprah Winfrey, Barack Obama, Steven Spielberg, Mother Theresa, Nelson Mandela, Jesus Christ, and many, many others.
What do they all have in common? They all found a life purpose they believed so strongly in that they sacrificed years of their lives and moved mountains to make it a reality because not only did they believe it was possible, but they believed they were the ones meant to achieve it, and that in the end, it would absolutely be worth the sacrifice.
After I realized this, I couldn't sleep at all that night.
Why? Because I had no idea what my own life purpose was!
But I knew at least one thing: the only way for me to reach the biggest goals in my life would be to discover my life purpose and then work to achieve it.
So What Did I Discover?
Deep down I knew I could be doing more with my life and business.
If there's one lesson I've learned over the past decade of running my business, it's this: The only way to move beyond the realm of "good enough" is to ask yourself the following question:
"How can I go about helping and serving others at the deepest level and in a way that will truly change their lives?"
And that's when I realized exactly what needed to change:
I needed to begin working with actors to help them market themselves and find more work. I wanted to help actors become leaders in their careers (rather than simply taking headshots for them).
And so I began creating YouTube videos. I began writing in-depth articles, doing interviews with industry experts, and much more. And I've put all kinds of content out there for free.
Actors are seeing results. And many come back for my much more in-depth, paid content.
It took me ten years to figure it out. But I'm passionate about my work again. I'm waking up early in the morning excited to answer all kinds of emails from actors who read and engage with my content.
And best of all, I'm actually having a genuine impact on the lives of the thousands of actors who read my material:
The truth is, when you find your true passion and purpose, EVERYTHING will change.
And that's why I want to talk about two things: Your "Acting Purpose" and your "Passion Brand."
The Three Levels of Branding
There are three levels to branding, but unfortunately most actors never get past Level 1.
Here's a super quick outline:
This is how you'll take your brand to the next level – and it's perfect as we begin to go into the [hopefully better] new year of 2021.
watch this video to discover your Level 2 Brand.
Make sure to write down your Pride Words and Dark Word!
By the end of this guide, you'll know everything you need to know about how to get an acting agent, from how they work and what they charge, straight down to how to get one as quickly as possible.