Here Are the 3 Keys to Raising Your Rates:
Key 1: Just Do It
The most important thing when raising your prices is that you just need to get over it and do it. Like Nike says.
Yes, it’s scary.
Yes, you’ve never crossed that line before.
But what you do know for a fact is that there are other photographers out there charging significantly more than you... So doesn’t it stand to reason that there are clients out there willing to pay higher prices?
It’s time to get over your fears and realize that if you want to be a successful photographer, you need to start making choices based on logic instead of emotion.
I admit - I was terrible at this for years.
I kept telling myself the age-old story most photographers believe: “I need to pay my dues for years and years before reaching that level.”
Well, that story is a lie.
There is no “level” you’re aspiring to.
There’s no Photography God out there saying, “Though shalt not raise thy prices until thou hast earned the right.”
You just need to say to yourself, “No more. I’m going to raise my rates!” And what will happen when you do?
Business will slow down.
For a while. But NOT forever.
Depending on how big your jump is, you might have to wait a few weeks or a few months before you get your next booking.
How Long Until You Get Bookings Again After Raising Prices?
If you currently charge $200 for a one-hour photoshoot, or $2,000 for a wedding, what will happen if you raise your rates by 25%?
You’ll be charging $250 for portraits or $2,500 for weddings.
And if you typically book five people per month, you might suddenly see that drop to one person per month.
But guess what?
Once that first person finally books with you at your new price point, your confidence will soar.
When that client sees you’re worth it, they will refer their friends to you. And their friends will believe you’re worth it.
And in the next month, you might get 2 more bookings.
And in the month after, you’ll probably another 3-4 bookings!
And by the fourth month, you’ll literally be getting just as many, if not more bookings than when you originally started!
You Can Choose to Believe Me or Not
You can stay where you are or trust me on this - your decision is not going to hurt me either way.
But just know that what I’m saying is true. It worked for me and has worked for thousands of other photographers.
You have to get over it and ignore the emotions telling you you’re a failure and your business is dying as you wait it out for 3-5 months.
Pretty soon you’ll start getting bookings again.
And before you know it, you’ll be looking to raise your rates again!
Key 2: Make it Easy to Work With You
The second key to raising your rates is to make it a pleasure to do business with you.
If you put all the responsibility on your clients and make things difficult for them, they won’t refer you to their friends.
Here are a few examples of how you can make things easier for your clients:
What Are the Results You Provide?
Ask yourself, “What is the real result I give my clients?”
If you shoot weddings, they aren’t hiring you because they want documentation of their special day.
They are hiring you because of what that documentation will mean for them.
What are their biggest challenges?
Well, just think about the opposite of the benefits you wrote earlier. Chances are, a bride is stressed because she currently:
Step 2: Transition into the results:
“Well, my main goal is to make your day run as smoothly as possible. I’ll be able to grab everyone and make sure they’re in the pictures and positioned properly, which means way less stress for you and better photos. I’ll even confirm ahead of time on whether you have any particular concerns on camera, like one side of your face that you like better than another, etc., so I make sure you look amazing in all your shots.”
Now the bride is thinking, “Oh my god, this photographer totally gets me and is perfect for me!”
She will likely not care at all about your credentials or the camera you use, or any of that stuff by this point.
Suddenly, that price increase of 25% is utterly meaningless.
Your client doesn’t care what it costs because YOU’RE EXACTLY WHO SHE NEEDS.
Avoid talking about your process and instead focus on the pain and benefits related to your work and you’ll have clients lining up to work with you, regardless of your rates.
Make things as easy as possible for every client you work with so they love the experience and want to refer all their friends.
And remember - the biggest barrier to raising your prices is the one you’re creating in your own head.
That’s why we discussed that at length first.
Just get over it and raise your rates - even if things aren’t perfect yet.
It’s much better to raise your rates BEFORE right away because that way, you’ll feel COMPELLED to make your work and marketing better to support it.
If you wait to make your business processes better first, there’s no time-based incentive to change!
So light that fire under yourself and create your success!!!
Are you a photographer?
Do you ever get angry that sometimes you’re booked with lots of clients and other times it feels like your business is dying and you’re stressed out of your mind?
What if you could have consistent work every month so you had a predictable, baseline of income that covered all your expenses?
Well I’m Martin Bentsen and I help photographers get booked solid.
I’d like to help you end the “Feast or Famine” in your business within the next three months.
And I’d like to help you for FREE.
“Catch Your Focus” is my free, 20-Minute Strategy Call to get your photography bookings consistent
I’ll help you get hyper clear on your messaging so clients line up to work with you, because they totally get how perfect you are for them.
We’ll also come up with a crystal-clear, step-by-step action plan to more than DOUBLE your photography business within one year.
And don’t worry - I don’t do hard selling. We're just gonna chat. If you want to hire me as your business consultant, that’s up to you.
My goal is just to help you reach yours. Sign up for “Catch Your Focus.”
Part 4 of 4
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Did you know that 92% of companies use social media such as Facebook during the hiring process? Social media sites give hiring managers the information they need to whittle down the list of candidates, and one in five employers ONLY looks at your LinkedIn photo and nothing else! Not having a social presence can also hurt you because it says you’re out of touch with trends and might not know how to use computers well.
It’s absolutely vital that you check social media sites and remove tags from pictures that show you engaging in NSFW (not safe for work) activities. You must also be sure your LinkedIn page is up to date with an excellent, professional profile photo.
A professional headshot tells employers you take yourself seriously and care, and it shows you are established enough to afford a professional photo. Unfortunately, research has shown that there is a strong bias against those who are unemployed, but having a professional headshot has been show to help minimize this bias.
A study done by LinkedIn found that job candidates are 14X more likely to land an interview if they have a professional headshot on their LinkedIn page, and that the positive first impression generated by a headshot with a genuine smile gives job applicants an immediate boost when the interview starts. This means rather than having to fight your way up from nothing, you’ll already be on the interviewer’s good side from the get go during your interview.
Part 3 of 4
Read Part 2 Here
Read Part 1 Here
Do you know what it means to brand yourself? Most people think of Kellogg's or Chase when they think of brands. These are examples of corporate brands, and they each have something unique about them: a unique feel, unique colors, unique designs and products, etc.
Branding ourselves works similarly. What makes you different and memorable? How do you stand out? Branding yourself means combining your best personality traits with whatever skills you have that relate most to the job you’re looking for. For instance, are you really funny but also great at math and numbers? If you’re applying for an accounting position, you can tell them about your numbers prowess while also showing your comedic side by being your funny self during the interview.
So how do you brand? First, figure out what skills you have that are most relevant to the job you’re applying for. Second, figure out the best aspects of your personality. Then combine them together and you’ll have an idea of who you are emotionally and what you do best. Bonus points if you create a business card (www.vistaprint.com) and make a free simple website (www.weebly.com) for yourself that play up these things. For example, if you’re a applying for a sales position, you can create business cards as a freelancer showing you specialize in sales. Doing this shows you’re established and take your work seriously. Be sure to include a profes- sional headshot on both your website and business card to continue reinforcing that emotional connection and making potential employers want to meet you.
Just think how impressed a hiring manager would be if they saw you have a professional looking website and business card that shows you are the perfect candidate for the type of job you want. If you think designing a business card and website is too much work, at least tailor your resume and cover letter to promote your brand.
Part 2 of 4
Read Part 1 here.
Have you ever heard the phrase “Under Promise, Over Deliver?” Most job applicants go in to their interview hoping to do a good job in the interview and be rewarded handsomely. Unfortunately it rarely turns out like this. Why? Because these days, doing a "good" job results in poor results, meaning you probably won’t get the job. In order to have even the slightest chance at getting the job, you’ll have to do at least an “excellent" job in the interview. And when you do that, what kind of results will you get? Good results. Meaning you’ll probably just barely land the job.
However, those that really stand out and create the dream job they’ve always wanted are the ones who do an “outstanding" job in the interview. These are the people who go above and beyond by under-promising and over-delivering. Those who do an “outstanding" job are rewarded with excellent results.
A great way to under-promise and over-deliver, or to be “outstanding” in the interview is to do some in-depth research on the company. Find out what the company’s mission is and come up with at least three creative ways you can help them move towards it. Present your ideas during the interview and you’ll impress the hiring manager. Providing this kind of value will give them every reason to ask someone as dedicated as you to join their organization. Remember, when they hire, they want someone who seems passionate and excited about working with them. If you don't come off like this, they'll move on to the next person.
You’d be surprised at how few people want to spend a few extra minutes thinking of reasons they really want to work somewhere. Not only is this process great for landing the job, but it can also help you do better work once you’ve been offered the position because you’ll feel more connected to the company.
Two Quick Job-Finding Tips:
Part 1 of 4
When searching for a job, it's important to not forget certain things. This article will cover a few different strategies you can employ to make your next job search faster and easier.
Read Part 2.
Choose the Best Possible Shot:
There are a few things you can do to get the most out of your headshot session. The first, and most important is to be sure you choose the absolute best photo from your shoot.
Article: Choose the Best Headshot from Your Session
Crop Your Photos Properly:
The second thing is to make sure that you crop your photos properly (if your images are already shot close, you may not need to crop them). An improperly cropped photo can make your body look much bigger than it is, make your face look small, or even make you off-centered in the frame, which will make you seem lopsided.
Article: Guide to Cropping Your Portraits
Hey I'm Martin, and my goal is to help you reach yours. I love writing content about career advancement, marketing strategies, productivity, and much more.