I love doing makeup for headshots, I feel like its my job to bring out the best in people so that they can feel their most confident on camera so that they can convey genuine expressions of confidence. I have learned a lot about the way different people approach the way they do makeup and have often been asked about the current beauty trends and my feelings on them or if I think that they are appropriate for a headshot. So here are three tips I tell client's that ask me about the most popular trends in beauty!
1) PLEASE DON'T PUT RED LIPSTICK UNDER YOUR EYES:
This one needed all caps because it can pose as a serious danger. I often see this in clickbait articles and occasionally on youtube. There is a common misconception that applying red lipstick under your eyes can combat dark circles in order to neutralize them with minimal layers of makeup. The problem with this is that red lipstick has pigmentation that is made for your lips only, and by that I mean that if applied to your eyes could cause an infection or at least serious discomfort.
A good replacement? Try going to your local beauty shop and look into color correcting shades in a salmon color, color correcting shades are made to be used all over your face and the color is not as harsh so you don't have to spend time correcting the red patch you've created.
2)"I saw this look on Instagram can you do my makeup like this?"
Let me elaborate. Many popular Instagram "Beauty Gurus" use retouching, photo editing, on their photos to make them look like that and the real makeup application may vary greatly. Besides this point these looks are often only appealing from a certain angle, making the contouring look unappealing and exaggerated from all other angles.
In regards to your headshot session a big reason why you do not want to wear Insta-glam makeup is because your headshot session is about you, not your makeup. When you submit that photo to a casting director or have the photo posted on Linked-In you want to be sure that the person looking at the photo sees you before they see your makeup. You are the star of the show and you don't want to be upstaged by 10 pounds of makeup.
3)Practice Makes Perfect
I often find that many people feel discouraged by beauty trends because they cannot replicate the look as quickly as they see it on youtube or on Instagram's One-Minute video format. This is OKAY!
Youtube and Instagram videos use video editing to condense their makeup applications into easy to digest snippets that, while they can be helpful, are often not as long as the actual application took them.
When I am working on a model for a high fashion photography shoot it can take me up to 2 hours for a perfect makeup application and I'm sure that many of these other artists fall in the same time frame.
Blending takes time, no one can create a perfect smokey eye in 2 minutes. Lighter colors should be built up to the darker shade and blended in-between to create a seamless transition. Each of these layers needs to be blended and in often cases certain colors need multiple layers to create the color blend you are looking for.
These things take time and practice to perfect, so take your time with that winged liner. I do too.
What are your favorite beauty trends?
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