Welcome to the 21st Century, where your headshot has become a virtual handshake. It all started with the idea, that your headshot is your brand. And your brand is critical for many marketing and advertisement campaigns. Think of it this way, great pictures equal better response rates when advertising online. In fact, most advertisements only feature a headshot, a description of services and contact information.
But keep in mind, these headshots must be engaging, honest, and friendly, which will lead to prospective clients looking to hire you and not your competition.
Doctors, Lawyers and Real Estate Agents more and more have pictures of themselves online because they understand that this creates a friendly, welcoming environment for their patients or clients.
Many public speakers, who regularly speak at events or galas, are often asked for a headshot, along with a brief bio, to use in the program book. It's a great way of connecting with people who otherwise don't know the person because it shows that the person they're seeing is real. Thus, this builds respect and trust in knowing that they are expert in what they are saying.
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