How to Effectively Use Your Headshots
So, you have gotten your headshots taken. Now what? You need to begin promoting yourself, and you need to take those headshots and make a good ROI (return on investment).
8 Ways to Use Your Headshots
- LinkedIn. The number one most common way to use a professional headshot is to upload it onto LinkedIn. You need to make sure it's cropped properly though. If you're not sure how to crop it, check out this page: Guide to Cropping Your Headshots
- Company public or internal website. Does your company have a public website where your profile is posted? If so, be sure to upload your headshot there. Additionally, if your company has an internal website that is not public for others to see, but just for internal communication such as InMail and scheduling meetings, you should still upload your photo there. The profile photo should be visible to everyone who works in your company so they will know who you are and easily recognize you.
- Personal website/blog. These days, many people have a blog or some sort of online presence apart from the company they are working at. If you have a site you should upload your new headshot to the "About" page next to your bio. Replace whatever old and outdated photo you have with your new headshot.
- Speaking engagements and other marketing materials. If you're planning on doing any talks or being in a public position soon, be sure to keep your headshot in an easy-to-access folder so that you can send it to graphic designers who might need it at a moment's notice.
- Email profile image. Be sure to update the profile image in your phone's contact list and your email systems, such as Gmail or any other communication software you use. Remember that your image shows up to everyone each time you send a message, so you should be sure the image showing is the one you want.
- Facebook and other social profiles. We are frequently asked by clients whether it's OK to upload a headshot to the "fun" social media sites such as Facebook, Twitter, or Instagram. Most people are concerned with appearing "full of themselves." This is definitely not the case. Using your new headshot on your favorite social media profile not only will help you in your professionalism, but it will also help your friends because they will say to themselves, "Well, if he/she was ok with uploading it here, I will too." And then everyone will have a great headshot on their Facebook page.
- Business cards. This one is a must, especially if you are a freelancer or run your own business and can custom design your business card. Having your headshot on your card makes it easy for people to remember who you are later on. It means your card is much less likely to be thrown out.
- Online dating. It's much more common than you think to use professional photos for online dating purposes. We work with people at least a few times a month who need better photos for their dating sites. In most cases, it's best to use half-body or full-body shots, but for the small profile image, a headshot can work great, especially if it was taken outdoors.
If you have any questions or suggestions to add to this article, feel free to email Martin directly at email@example.com.