How to Effectively Use Your Headshots
So, you have gotten your headshots taken. Now what? You need to begin promoting yourself, and you need to take those headshots and make a good ROI (return on investment).
9 Ways to Use Your Headshots
- 8x10" prints. Anyone who has been acting for any period of time understands the importance of having at least 25 to 50 8x10" copies of their headshots so they can hand them out if asked during auditions, open calls, and showcases. We recommend www.reproductions.com as they provide the best quality in the industry. The quality is worth it even if they are a few dollars more because of the huge positive first impression their prints make.
- Casting websites. Because almost everything these days is done online, you should upload your headshots (and reel, for that matter), to any casting websites you use, such as Backstage, Actor's Access, and more. Be certain your headshot complies to the specifications and crop it properly so it looks good as a thumbnail-sized image.
- LinkedIn. Did you know that even actors need a LinkedIn page these days? That's how important it is. When uploading, you need to make sure it's cropped properly though (we usually shoot cropped fairly close, and if that's the case, you needn't crop). If you're not sure how to crop it, check out this page: Guide to Cropping Your Headshots
- Personal website/blog. These days, almost every actor has a blog or some sort of online presence. If you have a blog or other website you should upload your new headshot to the "About" page next to your bio. If don't yet have a website or blog, it's time to get one!
- Other marketing materials. If you're planning on doing any performances or being in a public position at any point, be sure to keep your headshot in an easy-to-access folder so you can send it to graphic designers who need it at a moment's notice for playbills or other promotional pieces.
- Email profile image. Be sure to update the profile image in your phone's contact list and your email systems, such as Gmail or any other communication software you use. Remember, your image shows up to everyone each time you send a message, so you should be sure the image showing is the one you want.
- Facebook and other social profiles. We are frequently asked by clients whether it's OK to upload a professional headshot to "fun" social media sites such as Facebook, Twitter, or Instagram. Most people are concerned with appearing "full of themselves." This is definitely not the case. Using your new headshot on your favorite social media profile not only will help in your professionalism, but it will also help your friends because they will say to themselves, "Well, if he/she is willing to upload it here, I will too." And then everyone can have a great headshot on their Facebook page. Remember: 92% of casting directors and agents will research you on social media!
- Business cards. Having your headshot on your business card makes it easy for people to remember who you are later on. It means your card is less likely to be thrown out by people, as it will give those meeting you a visual reference if they consider hiring you in the future.
- Online dating. It's much more common than you think to use professional photos for online dating purposes. We work with people at least a few times a month who need better photos for their dating sites. In most cases, it's best to use half-body or full-body shots, but for the small profile image, a headshot can work great, especially if it was taken outdoors.
If you have any questions or suggestions to add to this article, feel free to email Martin directly at firstname.lastname@example.org.