I have showed you a video on how to find your Pride Words and Dark Word, and what I call your Level 2 Brand.
If you haven't watched it yet, check it out here.
we talked about the three levels of branding:
It's only when you find a deep purpose beyond yourself for acting (what I call your Acting Purpose) – that you begin to see changes.
When you find a purpose beyond yourself (one that others can get behind) is when you activate the other 90% of your brain – the unconscious part – to begin firing on all cylinders to get you to where you want to be.
The key for a great Acting Purpose is that you MUST find a purpose bigger than yourself – something other people will want to get behind.
This is why The Wright Brothers discovered flight before anyone else, including the well-funded scientists of the time.
The scientists wanted to discover flight because they wanted to become famous and rich (a self-centered reason).
The Wright Brothers had almost no money, but they wanted it because of what being able to fly meant to them, and how they knew it would change the world and help people.
Their passion was so inspiring that it encouraged tons of people to help them, and they wound up discovering flight first.
Watch this amazing TED-X talk by Simon Sinek about why discovering a deeper purpose for what you do is so powerful:
How to Find Your "Passion Brand"
Okay... Now, I'm assuming you've figured out your Level 2 Brand and you've already found your Pride Words and Dark Word (again, you can watch the video here if you haven't).
Now let's pretend your brand is "an intelligent, friendly, and honest gang member who can be selfish at times."
Now, ready to figure out your Level 3 Passion Brand?
Here's how to do it. We're first going to figure out your Acting Purpose, so just answer each of the following questions, one by one:
Now that you know your acting purpose, the final step is to combine it with your brand and remove your Type and Dark Word.
YOUR LEVEL 2 BRAND: I'm an intelligent, friendly, and honest gang member who can be selfish at times.
YOUR LEVEL 3 PASSION BRAND: I help the world become more open-minded through my intelligence, friendliness, and honesty.
Now that you've completed this process, I'd love to hear from you:
What is your Passion Brand?
Please reply in the comments to let me know.