Part 3 of 4
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Do you know what it means to brand yourself? Most people think of Kellogg's or Chase when they think of brands. These are examples of corporate brands, and they each have something unique about them: a unique feel, unique colors, unique designs and products, etc.
Branding ourselves works similarly. What makes you different and memorable? How do you stand out? Branding yourself means combining your best personality traits with whatever skills you have that relate most to the job you’re looking for. For instance, are you really funny but also great at math and numbers? If you’re applying for an accounting position, you can tell them about your numbers prowess while also showing your comedic side by being your funny self during the interview.
So how do you brand? First, figure out what skills you have that are most relevant to the job you’re applying for. Second, figure out the best aspects of your personality. Then combine them together and you’ll have an idea of who you are emotionally and what you do best. Bonus points if you create a business card (www.vistaprint.com) and make a free simple website (www.weebly.com) for yourself that play up these things. For example, if you’re a applying for a sales position, you can create business cards as a freelancer showing you specialize in sales. Doing this shows you’re established and take your work seriously. Be sure to include a profes- sional headshot on both your website and business card to continue reinforcing that emotional connection and making potential employers want to meet you.
Just think how impressed a hiring manager would be if they saw you have a professional looking website and business card that shows you are the perfect candidate for the type of job you want. If you think designing a business card and website is too much work, at least tailor your resume and cover letter to promote your brand.