So, you have gotten your headshots taken. Now what? You need to begin promoting yourself, and you need to take those headshots and make a good ROI (return on investment).
What I often tell friends of mine is to be sure to make a website. It's the most effective way to promote yourself. See my article on self promotion and How to Get More Acting Jobs than you can Handle for more info on Websites and self promotion. But the thing is to make sure you use your headshots on your website. Place them on the front page so that the first thing people see is your headshot. It allow them to feel a connection to you and to get a better sense of who you are.
Now, your headshot shouldn't just be placed on your website, but also on everything else you have online, such as your blog, facebook page, and other social network sites.
Be sure you use a different headshot online than the one you give to casting directors. Also, try to use a different headshot on casting websites. As a casting director (or someone who has held that role multiple times), I know that it annoys me to look at an actor on Mandy and see their headshot, and then be handed a print of the same headshot. I want to see something new to keep my interest.
In addition to the standard 8x10 headshot prints (which I recommend to get professionally printed-it makes you look like you care and are willing to invest in being an actor) I also say get business cards and postcards with your headshots. Business cards are wonderful because you can walk around all day with them and not even think about it until someone asks you for your info and you can hand them a card with your picture.
Same goes for a postcard print. A postcard print is about 3.5x5 and has a large picture of you on the front, in addition to your name and info. The key to this whole thing is to be sure your picture is on whatever you hand people. I learned this too late, as I have already printed my cards but have no picture on them.
A picture of you on a business card does a few things:
1. It personalized the card and gives the person something they can connect to, instead of just words written down.
2. It gives them a reference in case they forget who you are.
3. It gives them an instant trigger if you are an actor and they suddenly remember, who was that nice looking girl on that card... And they are much more likely to contact you if they remember who you are and have your name right on the picture.
Use your headshots everywhere, but be sure the one you use as the 8x10 with resume on the back is the most unique and does not show up anywhere but as an 8x10 print.
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