The obvious thing to do with your headshots is to submit them for roles online and offline. However, that's not actually as easy as it sounds. Additionally, there are loads of other things that you can do with your headshots as well. Things that you might not think of right away.
So, what can you actually do with your Headshots?
1. Submit headshots to casting calls. This is the most basic and acceptable thing to use headshots for. Remember that they are your calling card. You want a great headshot to be able to submit to casting calls so that they'll call you in to audition for the role. The main purpose of getting headshots taken is to print them out in 8x10 format and then mail them along with your resume to casting calls. Many casting calls take online submissions now as well, so be sure to get a digital file of your headshot so you can submit it.
2. Submit headshots to agents. Mailing out to agents is a great way to increase your possibility of getting selected by one for representation. Remember, however, that most agents hate unsolicited headshots and resumes and will often just throw them out. Your best bet is to make friends with other actors who have representation and then ask them if they'd be willing to mention your name to their agent. Only then should you send your headshot and resume to them.
3. Use headshots on your website. Uploading your best headshots to the main page of your website is a great way to build your brand. Remember that people want to see a face before they decide to book you, and if you don't have your headshot on your website, they will be less trusting of you. Additionally, adding a headshot to your website makes you easily memorable. Imagine if you told someone to go to your website, and a few months later they finally got around to checking it out, but they forgot who you were. If they saw a professional headshot of you on the homepage, suddenly they'll remember again!
4. Use headshots on your Facebook page. Continue to build your brand by using the same headshots on your Facebook page as well. Along with looking more professional, you will also start getting comments and "likes" from your friends, which is a great way to spread your name since when a friend of yours comments on your headshot, it shows up in their newsfeed and all of their friends can see it as well.
5. Use headshots on your business cards. Don't forget this step, as it is super important! Using your headshot on your business cards will make you memorable and professional. You don't want to hand someone a business card and then they put it away for a long time and forget who you are, right? If your headshot is on the business card itself, it will instantly remind them who you were.
6. Make a comp card with your headshot and print it on postcard paper. Making a small postcard with a few different images of yourself, known as a comp card, is a great way to increase your exposure and your professionalism. You can hand out comp cards if agents ask for them, and you can use it along with your business card to help people remember you. It's always good to have at least one full body or three-quarter shot on their in addition to your headshot because it will give agents and casting directors an idea of what you look like below the waist.
7. Upload your headshot onto all your different online portfolios. Uploading your headshot to other portfolios and websites is just as important as uploading it to your own personal site. Remember that if there are multiple places that you have a listing, such as Actor's Access, Model M and Mandy, you may want to writes them all down so that you don't forget. It can get difficult keeping track of a hundred different websites you may have a listing on, and you want to remember to upload your new headshot to all of them.