A lot of clients come to a business because something about the business makes them stand out from the rest. Defining this characteristic is crucially important so customers can answer the question: Why this business instead of another?
The question about what separated my headshots from those of other headshot photographers is two-fold.
The first is that as a professional filmmaker and director, I know the importance of direction and I know what casting directors are looking for in headshots. But the most important thing is that because I have experience directing actors from behind a film camera, I also know how to direct actors from behind a still camera.
This relates because as of the time of writing this article, I am charging a significantly lower rate than most other headshot photographers in NYC.
Why is my rate so low? Primarily because I have not developed a large enough client base yet to charge more. However, those actors who have come to me understand that my work is vey good, and they refer their friends to me and those who have agents are also referred to me.
As a headshot photographer who has the skills I do with the low prices I charge, there is definitely a separation between myself and my competition.
Along with this, I am one of the few headshot photographers who gets powerful expressions out of clients that greatly increases their bookings and call backs. Most headshot photographers in Manhattan don't use my techniques for directing clients, techniques that are based directly off of Peter Hurley, the top headshot photographer in the world.
I hope my work speaks for itself when you make the decision to hire me. Remember that charging lower prices doesn't mean you are getting worse images. It just means the photographer might not currently be as established in a city. What if he just moved?