If you've read many of our other blog posts you've probably noticed we frequently mention this idea of "credibility" and the importance of making yourself appear "credible." While you may understand and appreciate that this implies a sense of trustworthiness, why is this trait so crucial in creative and professional fields?
It is no secret that the current job market remains incredibly limited and thus incredibly competitive; everyone is looking for a new edge to make them desirable in their given field. This is what credibility can do for you. Even with the right network employers and casting directors, first and foremost, will prioritize trust. You may be talented and may offer a lot to a company, but can your employer rely on those skills? Additionally, do you in fact possess the skills you claim to have to the level you claim to have them?
This is why we consistently emphasize self-promotion tools such as social media, professional websites, and business cards. Especially, online, even just in form maintenance of these types of accounts indicates a level of commitment to your presentation in a professional environment. These types of online presences may seem trivial or subordinate to your in-person meetings with employers or casting directors, however they can offer much more information about you than even a one hour meeting.
Here's the thing: online presences and organizing professional attributes such as business cards takes a significant amount of time, they have the potential to indicate a high level of planning on your part. If you can plan for a job you have yet to obtain you signal the ability to do the same level of planning once employed--and hopefully to a higher degree now that you have an allegiance to a cast or company. Online promotion especially also comes with an archive. Others can see how consistent you are and across what platforms.
Marketing in this way also gives you the opportunity to convey your specific level of knowledge and expertise. The content of the media is just as important as when you post it and can give important insights into your personality and how your specific characteristics may work with an already established group of people. You act very differently in an interview as you would with your friends. Therefore, maintaining a sense of professionalism in online marketing shows others your understanding of the expectations or standards required of specific environments. For example, in these blog posts we try to write in a relatable way because we know you may have an interest or curiosity in a topic and genuinely want to engage with you in both thought and conversation. However we also hope to maintain a sense of professionalism because, as a team, we are also very committed and dedicated to what we do and we want to express the honest nature of the knowledge and experience we share.
But credibility does not always have to come from online. Simple things, showing up on time, sending thank you cards, dressing well, all add to the level of care and devotion you show employers. The more effort you put into a company, the more genuine and trustworthy your interest in a position or character seems.
Yet the important thing to remember is that while credibility can be a crucial factor in your job or casting hunt, it's not the only factor. You must essentially prove your credibility before you can prove your skills, talents, and value to a company. It's frustrating, we know, but that's why personal marketing, online presence, and professional behavior are such a valuable resources; they can help employers place trust in you while you focus on making your talents shine.
What do you think? Do you think establishing credibility is important? We want to know!
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