Ah, your very own personal website. I can’t even count the number of our actor friends who have lost hours of their life, thousands of dollars, and several patches of hair in an attempt to get it right. It seems like it’s always a work in progress. Yes, it’s true, the whole process can simply be frustrating. But it doesn’t have to be.
I’m always a fan of the DIY mantra, however, you still need to know exactly what your site needs, what to avoid, and most importantly, how to promote it and get noticed!
Hopefully, the following 5 Tips will help you avoid some of the more common website-related pitfalls.
1. Bio - A good bio goes a long way. If you can make it light and funny, even better. You can include your credits on this page as well.
2. Promotional and/or behind the scenes photos - Posting headshots is great, but it can also be boring, and only gives Agents or Casting Directors, a one-dimensional view of who you are. Include promotional photos, press photos, if you have them, and/or behind the scenes shots of you on set. After all, you’re a real person, not just an “actor”.
3.Embedded Reels - Make sure your reels are easy to find, and use the YouTube player. The HD quality is as good as ever and it loads far faster than Vimeo. If you’re worried about privacy you can keep the video unlisted on YouTube so that only people who stop by your website can actually view it.
4. Social Media Links - Make sure you include links to your Twitter and Facebook Fan Pages (You should have them) and encourage people to sign up for your email newsletter if you have one, if not, CREATE ONE!
5. A business email - In addition to your agents/managers info, you need a way to be reached at all times. Make the address separate from your personal email. Use Gmail, but feel free to customize if you see fit.
Now you know what you need, go forth and create!
PS: Having a personal website these days is non-negotiable. Studio execs, producers, and casting directors often google talent before general meetings or when making tough casting decisions. In these scenarios, having an awesome website is your greatest promotional tool, and one of the only parts of your career you can completely control.
Hey I'm Martin, and my goal is to help you reach yours. I love writing content about career advancement, marketing strategies, productivity, and much more.