If you are a new actor or frequently change your appearance, you may think it's a good idea to also frequently change your headshot. While it is important to keep your headshot up to date and maintain an accurate visual representation of yourself, too much change inhibits relatability.
For example, if you are in the market for business headshots, you may feel inclined to update your headshots more than once a year. Here's the thing: when people see your headshot, especially if your company uses it in newsletters, on their website, or you use it on business cards, others will come to associate you with that image. As our appearance is slightly different at every angle, every image taken of us is slightly different that one that came before. To change your headshot, especially if the image's color tone or background is different, means that others will not immediately associate that picture with you; the viewer will have to make another mental, symbolic connection that associates your name and person with this altered image.
The same concept applies to actors. You may feel that changing your headshot frequently may give you more opportunity to secure roles, maybe that you may not be receiving callbacks because of your headshot. While a good headshot is, again, very imortant, if you have a quality shot on your resume you need not replace it frequently. Especially if you have received work by using a specific headshot, it is beneficial to keep that shot in circulation. If a casting director recognizes your shot from having worked with you or from another director you are in a better position to secure a role, especially if they liked your previous work.
This article is not meant to deter you from updating your headshot; as addressed several times through this blog a current headshot is invaluable. Instead, we encourage you to build your "brand," or what you offer as an actor or a professional. Just as Apple or Disney do not update their logo perpetually, you do not need to consistently update your headshot. Your face is part of your brand. Send it around. Make it memorable!
Hey I'm Martin, and my goal is to help you reach yours. I love writing content about career advancement, marketing strategies, productivity, and much more.