In a word, no. But in more than one word, perhaps, maybe.
You see, the reason makeup artists are recommended is because they know how to make you look natural and great on camera. You don't want to look made up for an event. You want to look like you look in every day life but with special makeup to hide imperfections and problematic things that show up on film.
There is a difference between makeup to enhance your appearance in real life and makeup to enhance your appearance on a camera.
I highly recommend that you use a makeup artist if you can afford it because it will really make your shots pop and look better. Be careful when doing makeup yourself because you might overdo it and it might not look as natural as it should.
If you absolutely cannot afford a makeup artist, I recommend you watch for two primary things:
1. Shiny face, from too much oil. You can wipe your face off if necessary.
2. Dry lips. You can use Chapstick if necessary, but be sure to remove it right before the shoot so your lips don't look shiny.
Hopefully these tips help you out if you can't afford a makeup artist. If you can though, don't be cheap. You're only hurting yourself.