Next is posture and positioning. If a subject is slouching the tiniest bit or angled slightly too far to the left or right, the entire feel of the headshot can be thrown off. This can also lead to creases in clothing that make the posture or angle seem more drastic. A headshot should be about confidence and we often adjust posture or position to make sure that body language does not take away from a good expression.
And that brings me to my final point: expression. Often in shoots, individuals will be thinking so hard about the expression they want to convey that they end up showing more tension and less confidence. Our job is to make sure that doesn’t happen. We are very weary of things like mouth tension and whether the eyes are engaged. Relaxing a subject is always key to making sure the expression develops naturally–this gives the most genuine feeling to a shot.
When looking at choosing a great shot, all of these points come into play. If one element is off, it has the potential to take away from the entire image, but if all of these elements align, that’s when you have a great headshot.
For photographers, consistently shooting with these elements in mind give the best conditions for a great headshot. After all, “without a goal, you cannot score” (Casey Neistat).
What do you think makes the best headshot? We want to hear!
Tweet us @mjbhomeent or comment below!
Hey I'm Martin, and my goal is to help you reach yours. I love writing content about career advancement, marketing strategies, productivity, and much more.