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Did you know that 92% of companies use social media such as Facebook during the hiring process? Social media sites give hiring managers the information they need to whittle down the list of candidates, and one in five employers ONLY looks at your LinkedIn photo and nothing else! Not having a social presence can also hurt you because it says you’re out of touch with trends and might not know how to use computers well.
It’s absolutely vital that you check social media sites and remove tags from pictures that show you engaging in NSFW (not safe for work) activities. You must also be sure your LinkedIn page is up to date with an excellent, professional profile photo.
A professional headshot tells employers you take yourself seriously and care, and it shows you are established enough to afford a professional photo. Unfortunately, research has shown that there is a strong bias against those who are unemployed, but having a professional headshot has been show to help minimize this bias.
A study done by LinkedIn found that job candidates are 14X more likely to land an interview if they have a professional headshot on their LinkedIn page, and that the positive first impression generated by a headshot with a genuine smile gives job applicants an immediate boost when the interview starts. This means rather than having to fight your way up from nothing, you’ll already be on the interviewer’s good side from the get go during your interview.
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Do you know what it means to brand yourself? Most people think of Kellogg's or Chase when they think of brands. These are examples of corporate brands, and they each have something unique about them: a unique feel, unique colors, unique designs and products, etc.
Branding ourselves works similarly. What makes you different and memorable? How do you stand out? Branding yourself means combining your best personality traits with whatever skills you have that relate most to the job you’re looking for. For instance, are you really funny but also great at math and numbers? If you’re applying for an accounting position, you can tell them about your numbers prowess while also showing your comedic side by being your funny self during the interview.
So how do you brand? First, figure out what skills you have that are most relevant to the job you’re applying for. Second, figure out the best aspects of your personality. Then combine them together and you’ll have an idea of who you are emotionally and what you do best. Bonus points if you create a business card (www.vistaprint.com) and make a free simple website (www.weebly.com) for yourself that play up these things. For example, if you’re a applying for a sales position, you can create business cards as a freelancer showing you specialize in sales. Doing this shows you’re established and take your work seriously. Be sure to include a profes- sional headshot on both your website and business card to continue reinforcing that emotional connection and making potential employers want to meet you.
Just think how impressed a hiring manager would be if they saw you have a professional looking website and business card that shows you are the perfect candidate for the type of job you want. If you think designing a business card and website is too much work, at least tailor your resume and cover letter to promote your brand.
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Have you ever heard the phrase “Under Promise, Over Deliver?” Most job applicants go in to their interview hoping to do a good job in the interview and be rewarded handsomely. Unfortunately it rarely turns out like this. Why? Because these days, doing a "good" job results in poor results, meaning you probably won’t get the job. In order to have even the slightest chance at getting the job, you’ll have to do at least an “excellent" job in the interview. And when you do that, what kind of results will you get? Good results. Meaning you’ll probably just barely land the job.
However, those that really stand out and create the dream job they’ve always wanted are the ones who do an “outstanding" job in the interview. These are the people who go above and beyond by under-promising and over-delivering. Those who do an “outstanding" job are rewarded with excellent results.
A great way to under-promise and over-deliver, or to be “outstanding” in the interview is to do some in-depth research on the company. Find out what the company’s mission is and come up with at least three creative ways you can help them move towards it. Present your ideas during the interview and you’ll impress the hiring manager. Providing this kind of value will give them every reason to ask someone as dedicated as you to join their organization. Remember, when they hire, they want someone who seems passionate and excited about working with them. If you don't come off like this, they'll move on to the next person.
You’d be surprised at how few people want to spend a few extra minutes thinking of reasons they really want to work somewhere. Not only is this process great for landing the job, but it can also help you do better work once you’ve been offered the position because you’ll feel more connected to the company.
Two Quick Job-Finding Tips:
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When searching for a job, it's important to not forget certain things. This article will cover a few different strategies you can employ to make your next job search faster and easier.
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Hey I'm Martin, and my goal is to help you reach yours. I love writing content about career advancement, marketing strategies, productivity, and much more.