Headshots NYC: ALL About color
Two of the most frequent questions we are asked before each of our shoots are "what should I wear?" and "what background will work best?" Of course we have an understanding of industry standards to guide our answers, but what influenced those standards in the first place?
Take a look at the two images below. Both show a very similar expression, but if this woman is looking for a shot that is warmer, more natural, and more approachable, which image works best?
Sure there are subtle differences each expression, but the noticeable variation is color. The image on the left emphasizes an array of soft green tones, offering a brighter, more colorful environment when compared with the brown and red tones on the right.
There's conflicting conversation about whether it's color itself that influences emotion or our assumptions about color, but either way, we have certain ideas about color whenever we look at a photo.
Because we're so used to associating greens, blues, and brighter colors with natural, friendly, calming environments, the smile in the left photo seems softer and more welcoming. The dark colors, especially the red sweater and lips that are so eye-catching in the right photo, feel much more intense than those on the right.
Check out what happened when we directed our model to a more intense look in the darker background.
Hey I'm Martin, and my goal is to help you reach yours. I love writing content about career advancement, marketing strategies, productivity, and much more.