Remember this: I like to say that being an actor is like owning your own business. Of course I'd be the one to relate the two since I'm interested in business, but still. Think about it. You are your business. You must promote yourself (advertise) act (perform your service or make the product), respond to direction (good customer service), and find films to act in (find clients).
Finding the right film to act in is what I want to discuss today. But...
Don't act in every film you possibly can!
Think about certain things before signing up for a film or show. Think what you will get out of it, and is it really going to be something halfway decent? Remember that every film or play you act in has consequences and opportunity costs. It's the same with businesses choosing their clients.
You have to evaluate whether working on a certain project will really be worth your time and whether you are missing out on better opportunities by acting in a certain film.
My standalone advice is this: find a certain caliber of film or play, and don't act in anything below that level. It's up to you to choose the level based on your skill, but you want to pick one and not go lower or act for cheaper (unless it's a good friend or a special circumstance).
Slowly you will build up and the quality of your work will rise. I like to put it this way...
Don't settle for something less than what you normally do, and always try to raise the bar and push yourself to become better.
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