The Most Dangerous Trends Facing the American Worker
And how you can protect yourself and your family
- The current economy and the ever-increasing unemployment rate
- Preparations you should take to make finding a job easier
- The top reasons job seekers fail to find work quickly
- The importance of a social presence in finding a job
- What you can do now to protect yourself
The Slow Uptick of Unemployment
Did you know?
Every year 100,000 more people will be unemployed permanently.
Every year 100,000 more people will be unemployed permanently.
Losing your job is becoming more and more likely
- According to the Bureau of Labor Statistics, as of January 2016, there were 8.3 million unemployed Americans, and many more who had completely given up searching for a job.
- Another 6.4 million only held part-time jobs because they were unable to find full-time work.
An improving economy doesn’t mean anything
According to the BLS, back in 1947, the average unemployment rate was just 4.65%. Nowadays, the average is 6.9%. And in the next thirty years it is projected to increase to 7.88% on average.
This trend means it will become harder and harder to find a job
- More and more people enter the workforce each year.
- Every year, more and more people enter the workforce with college degrees, leading to more competition and lower pay for specialized jobs (US Department of Education).
- Those without college degrees are quickly losing all opportunities unless they can develop specialized skills.
- More and more jobs are being sent overseas as governmental restrictions tighten labor laws and make it more difficult to hire.
There is a widening gap between productivity and wages
- According to the 2014 Global Wage Report by the International Labor Organization, there has been a widening disparity between wages and productivity. This could be attributed to an increase in technology to make workers more productive and increase output.
- Less workers equal increased savings for companies, and the money can be reinvested into more technology to further this vicious cycle.
Millions of jobs will soon become entirely automated
According to a recent article on BBC, tens of millions of Americans will soon lose their jobs to machines and software systems. These are just some careers that will soon be entirely automated:
- Transportation & Drivers
- Factory Workers
And it’s even worse for those over age 55
- Seniors are fighting ageism.
- According to a recent AARP study, those over the age of 55 have a much harder time finding a job after losing one, and since the recession of 2008, the average long-term unemployment for seniors has jumped to almost 40%.
- Companies are looking for cheaper labor, and so tend to hire young.
There is also a strong bias against the unemployed
- Researchers at UCLA's Anderson School of Management recently studied whether there is a bias against those who are unemployed, and without question, their results returned a significant bias against the unemployed both among recruiters and the general public.
- This bias is generally attributed to the fact that employers view the unemployed as unemployed for a reason… likely due to a flaw in their personality, work ethic, or skills.
- According to a Survey by Express Employment Professionals, 40% of unemployed people have completely given up looking for jobs.
Most Americans are not prepared to lose their job
- Most colleges do not teach graduates how to find a job.
- A study by the Associate of American Colleges and Universities found that although college students believe they are well-prepared with skills and qualities needed for jobs, employers are doubtful and say otherwise.
- Those who make the necessary preparations now find jobs much more quickly than most who are complacent believing their job is completely secure.
- For those who don’t prepare for a job loss before it’s too late, working with headhunters and strategic companies to help find a job can cost thousands of dollars.
Would it be worth it to spend some money and time right now…
To save yourself from losing thousands of dollars a month if you lost your job?
The Top 9 Reasons People Have Trouble Finding a Job
Reason 1. Not Taking These Steps Now
- Most people who have a job aren’t thinking about how to prepare if they lose it. Start now and you won’t be out of work for long.
- Spending a little money now to ensure all these steps are completed is easier than having to spend a lot more later when you have no job to support it.
- If you’ve already lost your job, waste no time in taking all of these steps.
Reason 2. Lack of Networking
- Networking is a vital part of ensuring you are part of a community and will be remembered next time there is a job opening. Start before you lose your job.
- Give instead of take. Try to connect others and they will want to return the favor.
- Leave with a positive impression, both physically and how you conduct yourself and speak.
- Follow up and stay memorable.
Reason 3. Poor Interviewing and Personality
- Be professional, courteous, but approachable. A negative personality is something that no employer wants.
- Arrive about ten minutes early and dress professionally.
- Do your homework! Know what the company does and know what you can offer them.
- Give instead of take. Ask them questions about what they need, and candidly tell them how you will be able to give them what they need.
- Follow up and show your interest.
Reason 4. Your Resume is Weak
- A simple but common issue is having a poorly formatted resume. Google image search example resumes and format yours professionally. Clean and concise is a must.
- Have your resume proofread. A grammar issue makes it look like you don’t care.
- Tailor your resume with specifics for each job application. No one-size fits-all approach!
- Highlight major accomplishments instead of tasks you did in companies.
- Make sure your contact info is correct.
Reason 5. Quitting too Soon
- “The gold is only another few inches away.” Although it sounds like positive-thinking mumbo jumbo, it’s true. The main thing that separates success from failure is persistence.
- Step back for a moment and analyze your end goal. Is it to find a job by calling all your contacts and searching monster.com? No. It’s to find a job. Changing your approach may lead to new results if you step out of the box and try something new.
- Control your emotions. Have fun with the process and don’t get discouraged. Turn it into a game, and aim to win. Set up goals that you can reward yourself when you reach, like getting an interview, or contacting a hundred employers.
- Ask friends for help sometimes. Don’t think you’re in this alone.
Reason 6. You’re Taking Instead of Giving
- As Napoleon Hill once wrote, “Apply the habit of going the extra mile by rendering more service and better service than you are now being paid for.” Even if you’re not being paid, offer to give instead of take.
- Offering to work for free or offering great ideas to a hiring manager of what they might be able to do to solve their problems, or knowledge you have, can help you stand out among the other applicants.
- As Tony Robbins says, “The secret to living is giving.” Use your time to give to others as much as you can, and it will eventually come back to you.
- Not giving time in the job search process. All you do is scour the internet and make calls, but you don’t take time to research the company and put your all into each application.
- Better to spend 5 hours on two positions that you know you are viable for than spend 5 hours submitting a hundred applications and putting no effort into any of them.
Reason 7. Ignoring Your Social Presence
- Perhaps the most vital of all job search issues is having a negative social media presence, or none at all.
- According to Muse, 92% of companies are using social media in their hiring process.
- Google your name and check all your social profiles for anything that could be hurting your chances of getting a job.
- Take down those drunk party photos, update all your profiles with the newest information, and upload a professional headshot onto each page.
- If you don’t know how to use social media, it tells an employer you’re out of touch and old-fashioned. So learn or burn.
Reason 8. You’re Not a Problem Solver
- According to a LinkedIn study, the most important attribute of a job candidate is being a problem solver.
- According to the same study, the second more important attribute is being a quick learner.
- Not promoting these attributes of yourself worries employers because with how quickly technology is changing, quick learners who can navigate through problems efficiently and on their own save companies time and money.
Reason 9. You Don’t Have a LinkedIn Photo
- According to Career Builder’s annual survey on social media recruitment, 35% of employers are less likely to interview applicants they can’t find online, and 53% of employers use social networking to research candidates online.
- According to Forbes magazine, your LinkedIn page is seven times more likely to be viewed if it has a photo.
- In fact, HSN Beauty conducted a study and learned that an astonishing 19% of recruiters ONLY look at your profile photo and ignore everything else on your LinkedIn page.
- This means the wrong photo could completely kill your opportunity for a good job.
A Social Media Photo Can Mean the Difference Between a Career and Unemployment
If 92% of companies use social media for hiring, and you are seven times more likely to be viewed if you have a photo, and 20% of recruiters don’t even look at your other info, that means you only have a 10% chance of getting the job without a profile picture.
So How Do you Get a Profile Picture?
Did you know that according to studies done by 3M Corporation and Zabisco, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text?
The Four Ways to a Profile Photo
- You can hire a photographer.
- You can crop yourself out of a group photo.
- You can use your webcam or smart phone to take a picture of yourself.
- You can ask a friend to take a photo.
The DIY Headshot
- Not using a professional photographer for a profile photo is generally not recommended because it subconsciously tells the viewer you don’t take your career seriously.
- If the lighting or framing is off, you might not be able to see yourself clearly.
- It can tell the viewer you’re not well off (you can’t afford a professional picture). It can appear like you’re not established.
- It can look like you’re not up to date on the trends.
The Professional Headshot
- A pro headshot tells employers you take yourself seriously and that you care.
- It says that you have a career, or are established enough to afford a professional photo.
- It looks like you keep up to date with current trends and care about your image (which subconsciously says that you have a lot of people looking at your profile page… you’re in-demand)
- Light retouching can help with ageism for older people.
- A professional backdrop and setup can make a younger person appear older and experienced.
What Makes a Great LinkedIn Headshot?
And why are these qualities important to its success?
- Should be full color, not black and white. A black and white picture looks dated and could subconsciously tell the viewer you are out of touch.
- The background behind you should match industry trends. For instance, if you’re a psychologist, a dark gray backdrop might not be your best choice.
- You should be smiling to show approachability, honesty, and trustworthiness.
- Your smile should be real. A fake expression subconsciously says you’re not confident in yourself.
- Attractiveness is important, so make sure you’re on your best side and the light is flattering.
- The photo should have bright, high-key lighting. High-key means minimal shadows on the face so we can see you clearly.
- The photo should be bright because when minimized onto a small screen on LinkedIn and other social profiles, darker images won’t stand out.
- You should use a few different styles of headshots or different outfits on different social profiles so they are similar in feel but not exactly the same.
- You should look the way you look in real life. Minimal photoshop, and if you wear glasses all the time, wear them in the shot.
- Watch for distracting elements, like wearing the wrong colors or patterns, or shooting against the wrong background.
Five Things to Look for When hiring a headshot photographer
1. The Photographer Must Specialize in Headshots
- You don’t want someone who specializes in weddings or landscapes taking your headshots.
- Just because they charge $800 doesn’t necessarily mean they know what they are doing.
- Remember that portrait photography is different than headshot photography.
2. The Photographer Must Direct Specifics and Know What Works for You
- Be wary of photographers who don't direct expression and body positioning.
- Make sure your photographer has a good personality and is easy to get along with.
- Do you know what "Your Headshot Needs to Pop!" means?
3. The Photographer Must Know What the Current Trends Are
- Trends change over time, so be certain the photographer you are considering is up to date.
- You don't want a technical issue to cause an employer to think you’re a lot older than you are.
- Simple things like too-stern an expression can actually cause an employer to move on to the next candidate.
4. The Photographer Must Have Insurance and Meet Legal Requirements
- General Liability insurance is needed to protect you if the photographer damages something or you trip over a wire.
- If a photographer works independently and doesn't have worker's comp he can legally sue you to pay his medical bills if he injures himself while working for you.
- Did you know that according to NY law, you actually don't own the rights to your photos unless you sign a contract?
5. The Photographer Must Be Honest and Tell You Everything Up Front
- Make sure you know exactly what you are getting for your money - you don't want surprises!
- If something is unclear on the photographer's website, ask them about it.
- Check out reviews on Yelp.com because it is more trustworthy than a photographer's website.
Social Media is Resulting in an Increased Need for a Professional Photo Online
- As technology increases and automation becomes more prominent, more and more people are at risk of permanent joblessness.
- Fewer and fewer people know these statistics and wait until they’ve already lost a job before investing time and money in their professional presence (online and offline).
- Not having a professional social media presence with a photo puts you behind 90% of job applicants.
- Because a profile picture is so important to the process, having a great one can help you stand out from the crowd.
- Be sure to hire the right photographer, and be sure they get you the best possible shot.
A Little About Our Studio
City Headshots started in 2009 and is now Yelp's #1 rated headshot studio in New York City. We have had our headshot work featured in The Wall Street Journal & The New York Times, we've shot for well known companies like American Express and LinkedIn Corp, and at least a few times a month a client we've worked with tells us their headshots helped land them a job. It's awesome to hear about everyone's success, and we hope it continues for everyone who comes through the studio.
We appreciate your interest in our work, and truly hope to have the opportunity to serve you with an awesome set of headshots. We hope you have a great day and enjoy the rest of our website!
Martin Bentsen & Samantha Rayward
Photographers at City Headshots
Martin Bentsen & Samantha Rayward
Photographers at City Headshots