When building your brand, the version of yourself that you want to "sell" to employers or casting directors, it is important to create a persona that people want to contact and work with.
Think about it like this. If you were a director, trying to manage everyone on set, having problem after problem, and your actors expected you to cater to their individual needs, you would feel overwhelmed. Especially if these actors refused to help because they did not feel an obligation to you, rather that you are obligated to help them, you would not just be overwhelmed, but also frustrated.
But... imagine you are that same director and one of the actors offered to help you. How would that make you feel? You'd remember that actor and really want to keep in contact with them and spread their name around, right?
It’s called under-promising and over-delivering. It’s a technique that businesses constantly use to help spread word of mouth. Typically when you are first starting out you want to try to promise as much as you can because it will increase the number of times you are called. However, as your name expands and you get more and more jobs, you can start promising less but over-delivering, which really makes you memorable.
If you go that extra mile to really try to lend a helping hand (unless you are specifically asked not to), you will be remembered in the future. Your "brand's" "customer service" will be so much better than that of other actors or employees.
Think about it like this. If you were a director, trying to manage everyone on set, having problem after problem, and your actors expected you to cater to their individual needs, you would feel overwhelmed. Especially if these actors refused to help because they did not feel an obligation to you, rather that you are obligated to help them, you would not just be overwhelmed, but also frustrated.
But... imagine you are that same director and one of the actors offered to help you. How would that make you feel? You'd remember that actor and really want to keep in contact with them and spread their name around, right?
It’s called under-promising and over-delivering. It’s a technique that businesses constantly use to help spread word of mouth. Typically when you are first starting out you want to try to promise as much as you can because it will increase the number of times you are called. However, as your name expands and you get more and more jobs, you can start promising less but over-delivering, which really makes you memorable.
If you go that extra mile to really try to lend a helping hand (unless you are specifically asked not to), you will be remembered in the future. Your "brand's" "customer service" will be so much better than that of other actors or employees.
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